[Nitro] Nitro homepage banner...

George Moschovitis george.moschovitis at gmail.com
Fri Mar 2 03:39:40 EST 2007


I am considering changing this to:

Rocket Science
Nitro provides everything you need to create state of the art
applications for the emerging Web OS.

the message is:

- Nitro is the state of the art
- Nitro creates applications for the Read/Write Web
- Nitro is a complete solution

So, can you help me rephrase the above ..phrase to be better english?

-g.












On 3/1/07, James Britt <james.britt at gmail.com> wrote:
> George Moschovitis wrote:
> > I know the image is nice (I painted it myself with inkscape the rocket
> > and the box).
> >
> > I would like to hear suggestions about the text (the motto, the
> > tagline). Any ideas?
> >
>
> Who are the target audience, and what is the message you want to convey?
>
> Having a distinct icon or logo can help brand the
> application/framework/whatever.
>
> Using a rocket is good; it conveys speed, movement, sleekness
>
> "Not rocket science" is interesting; if the idea is to compare Nitro to
> a rocket, then in a way it *is* rocket science, but it's rocket science
> made easy.  But that's an awkward idea.  Or, maybe, the message is  that
> Nitro gives you rocket power and performance, but without the need for
> geeky, heavy-handed rocket science.
>
> Or I'm over-analyzing it.  I liked it on first take.
>
> There is a certain cutesy element to the  image; not sure if that is
> good or bad.  I like the idea that Nitro is not super-serious,
> Enterprise 2.0, look-we-have-slick-corporate-logo.   On the other hand,
> if it looks to much like a toy rocket, then it may seem to lightweight.
>
> But, overall, I like it.  It feels fun, happy.  And that's good.
>
>
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