[Nitro] Nitro homepage banner...

[James Britt]

George Moschovitis wrote:
> I know the image is nice (I painted it myself with inkscape the rocket
> and the box).
> 
> I would like to hear suggestions about the text (the motto, the
> tagline). Any ideas?
> 

Who are the target audience, and what is the message you want to convey?

Having a distinct icon or logo can help brand the 
application/framework/whatever.

Using a rocket is good; it conveys speed, movement, sleekness

"Not rocket science" is interesting; if the idea is to compare Nitro to 
a rocket, then in a way it *is* rocket science, but it's rocket science 
made easy.  But that's an awkward idea.  Or, maybe, the message is  that 
Nitro gives you rocket power and performance, but without the need for 
geeky, heavy-handed rocket science.

Or I'm over-analyzing it.  I liked it on first take.

There is a certain cutesy element to the  image; not sure if that is 
good or bad.  I like the idea that Nitro is not super-serious, 
Enterprise 2.0, look-we-have-slick-corporate-logo.   On the other hand, 
if it looks to much like a toy rocket, then it may seem to lightweight.

But, overall, I like it.  It feels fun, happy.  And that's good.