Merbivore.com - Mockups

[John Weir]

visually i like this direction.

the icons add a touch of humor and lightness.  they could be links to  
(all as one, or individual) to explain merb's health benefits.

personally i would stay away from trying to tackle a logo and a  
design at the same time.  work on one or the other and keep the  
conversation focused.

i will say this about the logo: 1+1 is 2 or more in visuals.  the  
interior negative stroke on the face is adding a lot.  I don't think  
of Merb as being about minimalism, but I do think it is about being  
less and lightweight.

peace

- john


On Oct 16, 2007, at 5:08 AM, Luke Sutton wrote:

> Ok, so I've had a good think about the critisims and suggestions and
> I thought it might be worth trying out something a fair bit different
> to the last one.
>
> Here it is:
> http://mr-eel.com/tmp/merb/serious.gif
>
> This layout is mainly black and white, with just a few colours to
> accent the design. I particularly liked Geoffrey's suggestion to
> emphasise a few key features of Merb. I've gone for the phrase 'Built
> for speed, lightweight, powerful'.
>
> I also think John's idea of having code examples on the front page is
> tops. I couldn't think of anything particularly illustrative, so I've
> just put the install instructions in there for now.
>
> And… the logo. I actually put a little more time into this than I
> originally intended. There needed to be something that would suit the
> almost monochromatic colour scheme. Also, I think the glossy/shiney
> logo look is a bit overdone by now. We should be looking to
> differentiate Merb from everything else out there.
>
> So I created some custom type to spell the name. A logotype is the
> best solution IMO, since it's hard to link merb to a single concept
> that can be easily represented in a logo.
>
> So! What do you guys think?
>
> -- 
> Luke
>
>
>
>
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